Jambo biscuits has finally completed a successful re-branding to Britania Foods Ltd.
East Africa’s leading confectionery manufacturer Jambo Biscuits has recently completed a rebranding exercise and is now Britania Foods Limited.
Photos taken during the relaunch of Britania Limited at IMAX Garden City.
Imax Kenya was the venue for the pre-screening of Justice League at the Garden City Mall theatre. The screening was fully sponsored by Britania Foods Limited and was graced by Britania CEO Robert Kagunda.
Britania Foods Ltd CEO Robert Kagundah has said the growth of local retail market and an increasing competition from their international counterparts has created a vibrant market for biscuits, chocolates and snacks.
Britania Foods Ltd Managing Director Robert Kagunda, Trade Marketing Executive Nancy Wambui and a model at the launch of the Britania Treasures special edition during the premiere of the Justice League movie at the Garden City Mall’s Imax Cinemaplex on Friday.
Kenya’s confectionery market has had stellar growth in the last 10 years on increased demand due to rise in number of shoppers with high disposable income and emergence of shopping malls in most urban areas. In light of this, at peak, Nakumatt and Uchumi supermarkets operated 46 outlets and 18 outlets nationwide respectively, which accounted for close to 50 per cent of the total retail chains in key accounts in the country.
Manufacturers in the country have been forced to scale down overheads to meet the declining demand. This after the Kenya Association of Manufacturers released its Barometer Report for the 3rd quarter.
About 47 percent of factories could shed jobs over the next six months following lower than expected sales due the current the political tension that has seen them cut production. This is according to the Kenya Association of Manufacturers’ third quarter Barometer.